Kaiser’s Tengelmann pays a lot of attention to the freshness and the quality of its products. When the doors open early in the morning, the smell of the bakery and the food section often wafts throughout the hypermarket. The company has also been making a strong push in to the organic food market, offering a wide range of products under its own brand known as "Naturkind.” Kaiser’s Tengelmann was also one of the first few supermarkets in Germany that began offering delivery back in 1997, starting with Munich and Berlin. Kaiser’s Tengelmann specializes in fruits, vegetables and various non-food items. The company also offers its own brand of beverages.
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