Primark

Even though Primark is primarily an Irish clothing brand, the company has a very strong presence in Germany and other parts of Europe. Primark generally considers itself a “fast fashion” brand, offering a variety of friendly clothing at very affordable prices. Primark is also one of the most diverse clothing brands in the country, offering clothes for infants, kids, menswear, female clothing, accessories, confectionary items and other beauty products. Primark stores are mainly located in shopping centers, while the company also has numerous standalone outlets in large marketplaces.
Primark generally maintains a very low pricing point. The company also holds numerous sales throughout the year, offering a majority of its clothes at virtually knockoff prices. You will often find a large line of customers outside the store. Primark also operates its own online store.

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